Balancing Form,
Function, and Feeling.
Manifest
At UXpoetics, we listen, observe, and study how people truly experience digital products—seeking the moments that make experiences resonate, or quietly fall short.
Aristotle taught that the power of a story lies in the arrangement of its parts, showing how meaning emerges when events are ordered with intention. Poetics teaches us that a work lives or fades by the way its moments move together—each choice shaping not just what we see, but how we feel. An experience is found not only in the parts themselves, but in the tensions, rhythms, and relationships between them.
In user experience, the same holds true—each click, pause, and gesture is a moment in the story. Together they build the process, defining its purpose and the impression it leaves behind.
This is where UX and poetics converge—inviting a deeper look at how human experiences can be refined.
Our work begins with empathy—seeing the small choices, habits, and ways people act and react in the moments that matter. From there, we observe the patterns in behavior that reveal where/why an experience works and where/why it needs to change.
Refining experiences can never be absolute or certain, since no two human conditions, needs, or perceptions are ever the same. That is why we search for balance: a point where different needs, expectations, and contexts work together as one, while each keeps its own nature. It is in this ongoing search for balance that UXpoetics finds its work.
Who We Are
UXpoetics is a user experience (UX) consulting platform specializing in audits, evaluations, and user testing. We help businesses identify usability challenges and create seamless user journeys by leveraging expert analysis, real-world user feedback, and actionable recommendations.
Why User Experience?
Because how something works is inseparable from how it feels. Poorly designed experiences waste time, create frustration, and weaken connections. Human-centered design can transform the way people connect, work, and live. With empathy, clarity, and constant refinement, we help create products that not only serve their purpose but also stay with people on a personal and meaningful level.
Tina Hoveyda
Co-Founder
UX Designer/Researcher
BFA, Visual Communication — University of Tehran, Iran
MFA, Illustration — University of Tehran, Iran
Hoora Moinfar
Co-Founder
Designer,
Art Director
BFA, Visual Communication — University of Tehran, Iran
MFA, Graphic Design — University of Illinois at Chicago, USA
